Get the Strategic Marketing
Leadership You Need
I help Senior Living companies create and execute marketing strategies that build their brand, maximize census, and increase NOI.
Pain Points
Does this Sound Familiar?
Lack of Structure
& Strategy
Your efforts feel reactive, driven by "random acts of marketing" rather than a cohesive strategy that supports predictable, long-term growth.
Senior Marketing Leadership
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They will also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for Senior Living. I'd love to hear what your goals are and help you reach them with marketing that gets results.
Is this for me?
How to Know if You Need a Fractional CMO:
• You are running your marketing team instead of being the CEO
• Your occupancy rates are placing a drag on NOI
• You don't have enough leads in the pipeline (whether MQLs or SQLs)
• Your marketing team waits on people to walk through the door
• Your sales team is hoping A Place for Mom will meet this quarter's goals
• You are not sure what marketing campaigns to have your marketing team try next
• You don't have clear KPIs in place for your marketing efforts
• You need to prime your business for an exit in 2-5 years and want to maximize valuation multiples
Experience
Seasoned Leadership
Marketing is more than just running ads or launching campaigns; it's about creating a cohesive strategy that builds your brand, drives predictable growth, and maximizes revenue and NOI across your portfolio of communities. I work with businesses like yours to filter out the noise and activate growth without wasting time or money on ineffective marketing tactics. With over 25 years of marketing experience across diverse industries, I understand how to turn your vision into actionable marketing objectives, implement proven systems and repeatable processes, and keep every part of your strategy and team aligned with your business goals. - Kevin Miles
Service Offering
ENGAGE:
FRACTIONAL CMO
I serve as your CMO. After a comprehensive audit, I develop a detailed marketing plan and then work with your team and agencies on a day-to-day basis to execute the plan and achieve agreed-upon goals and KPIs.
Scope: Leadership, Skills & Expertise
Engagement Length: 3+ months
Fee Structure: Retainer
ADVISE:
ONGOING ADVISOR
Engagement Length: 6+ months
Fee Structure: Retainer
Next Steps
Let's Get Started
#1 Connect
Schedule a 25-minute chat to see if a Fractional CMO is a good fit for your company and needs.