Kevin Miles

Fractional CMO

Welcome. With over 25 years of experience leading strategic marketing initiatives across diverse industries, I’ve had the privilege of helping brands—ranging from early-stage startups to Fortune 500 companies—build their presence and drive measurable growth. Today, I’m channeling that expertise into a single mission: to provide senior living operators with the strategic horsepower of a full-time CMO without the overhead of a full-time executive hire.

Throughout my career, I’ve led campaigns that sparked innovation, developed go-to-market strategies to expand reach, and built high-performing teams that consistently delivered results. Over this time, I’ve refined a strategic approach, grounded in EOS principles, that focuses on filtering out the noise, helping your brand find its unique voice, and applying a systematic, data-driven approach to drive predictable growth.

While I bring proven marketing expertise from varied industries, I recognize that senior living requires its own playbook. Here, success goes beyond visibility; it’s about cultivating trust, forging genuine connections with residents and families, and authentically sharing each community’s unique story. With lead and acquisition costs notably higher than other industries, it’s also about maximizing your marketing spend—generating quality leads, nurturing them across multiple touchpoints, and optimizing the entire journey from lead to tour to move-in.

Every strategy I create balances art and science—merging data-driven insights with the creativity to bring your story to life. This versatility is what sets me apart; think of me as a marketing Swiss Army knife—equipped with broad expertise yet focused on your specific needs. I’m here to turn your vision into an actionable plan, guiding your team and aligning every strategy with your business goals.

Are you ready to bring structure and clarity to your marketing and build a true growth engine? Let’s connect and make it happen.

Scope of Work

Key Responsibilities as Your Fractional CMO

Marketing Strategy

Craft and implement marketing strategies that align with company goals, based on targeted research and audience insights.

Brand Management

Maintain consistent brand messaging and positioning across all communities to create a strong emotional connection with residents and their families.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Brand Management

Maintain consistent brand messaging and positioning across all communities to create a strong emotional connection with residents and their families.

Digital Marketing

Oversee the company’s online presence, including SEO, social media, and email campaigns, to enhance digital visibility.

Digital Marketing

Oversee the company’s online presence, including SEO, social media, and email campaigns, to enhance digital visibility.

Traditional Marketing Channels

Manage traditional channels like print ads, direct mail, and event participation to engage the community locally.

Traditional Marketing Channels

Manage traditional channels like print ads, direct mail, and event participation to engage the community locally.

Lead Generation & Conversion

Develop and optimize lead generation strategies to attract and convert prospects, increasing community occupancy.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Lead Generation & Conversion

Develop and optimize lead generation strategies to attract and convert prospects, increasing community occupancy.

Data Analysis & Reporting

Track key marketing metrics and provide data-driven insights to refine strategies and report on ROI.

Data Analysis & Reporting

Track key marketing metrics and provide data-driven insights to refine strategies and report on ROI.

Marketing Team Leadership

Build and lead a high-performing marketing team that collaborates effectively to achieve company-wide objectives.

Vendor & Agency Management

Manage relationships with agencies and vendors to ensure their contributions align with strategic marketing goals.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Vendor & Agency Management

Manage relationships with agencies and vendors to ensure their contributions align with strategic marketing goals.

Marketing Budget Oversight

Oversee the marketing budget, allocating resources efficiently to maximize ROI across communities.

Marketing Budget Oversight

Oversee the marketing budget, allocating resources efficiently to maximize ROI across communities.

Benefits

Benefits I Bring as Your Fractional CMO

Better STRATEGY

Gain an impactful marketing strategy tailored to meet your goals. With clear objectives, effective execution, and data-driven decision-making, your marketing efforts become more potent and effective each quarter.

Better SYSTEMS

Achieve a marketing approach that’s repeatable, predictable, and easier to manage with established systems, processes, and best practices while ensuring you're leveraging technology effectively.

Better TEAM

Elevate your team with targeted coaching and development, fostering higher performance. When you need specialized skills, I can connect you with trusted freelancers, agencies, and solution partners to complement your team.

Better DECISIONS

Make data-driven decisions instead of relying on gut feelings. With clear analytics, you’ll know what works and what doesn’t. Budgets become a tool for purposeful, profitable growth.

Let's Talk Growth.

Engaged as your CMO, I'll turn your vision into actionable marketing objectives, implement proven systems and repeatable processes, and keep every part of your strategy and team aligned with your business goals.

BOOK A FREE DISCOVERY CALL