Senior Living Marketing Calculator

Use the tool below to calculate the move-ins, leads, and inquiries needed to meet your census goals, as well as the required marketing budget.

Calculate your marketing needs based on occupancy goals

Community Type

Total Units

Current Occupancy (%)

Target Occupancy (%)

Expected Monthly Attrition (%)

Independent Living Attrition Average = 3.5%

Timeframe (months)

Inquiry-to-Tour Ratio (%)

Independent Living Inquiry-to-Tour Average = 22%

Tour-to-Move-in Ratio (%)

Independent Living Tour-to-Move-in Average = 24%

Cost per Qualified Lead Range ($)

Average Cost per Lead Range: $100 to $600